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Video Production 11/25/20

Why Video Production Is Important In 2021

The end of 2020 is finally on the horizon, and as most of us have been confronted with many new challenges throughout this past year, it’s good to go into 2021 with a new outlook on business, family, and life as a whole.

With a new year on its way, now is a good time to think about how you can continue to drive your business forward. Maybe you’re unsure about using video as a marketing tool, so let us make the case. First, we will talk about how video production can help build brand awareness, and then we will touch on different ways to make sure you are doing this correctly.

Why Video Production Is Important To Brands

When it comes to branding, we have learned a substantial amount over the past year. Especially when it comes to why video production is so important for nearly everyone with a web presence in today’s day and age. Nearly 85% of users in the United States watch video content every month, and this number is even greater in areas such as Saudi Arabia which goes up to an incredible 95%.

It’s crucial for companies and brands to establish a strong video presence within their articles, websites, and YouTube channels if they wish to create a strong user retention rate. You would be amazed at how many people are better at learning different concepts through a visual technique rather than a verbal or aural technique.

Information Retention Rate In Video Content:

According to Forbes Magazine, viewers retain 95% of a message when they watch it in a video format versus a 10% retention rate in a text format. When a brand/company is trying to convey a specific message that their user will keep inside their head, the best way to do this is through video marketing.

Video Marketing Statistics In SERPs And On Social Media:

They also mention that the click-through rate with a video can reach as high as 96%, which is unheard of when thinking about the CTR’s of articles and text-based content.

When you are trying to convince your demographic to buy a certain product, there is no better choice than video. In a recent survey that was done by Wyzowl, which was featured on HubSpot, 84% of say that they’ve been convinced to buy a product or service by watching a brand’s video.

On top of all this, videos are shared 1200% more times than links and text-based content combined! Video just simply outperformed every marketing medium in 2020 by a long shot.

Social Media Video Statistics

Anyone that works in the online business ecosystem knows just how important social media is. Being able to connect with your customers, audience, and demographics on a personal level is extremely important to nearly every industry. Through the use of YouTube, Facebook, Twitter, and Instagram, companies can receive feedback directly from their customers.

When it comes to the power of video within social media, 93% of brands were able to gain at least one new customer because of this medium. If you are looking to generate more than just leads and create a strong customer base - video production is one of the best ways to do this.

Audience engagement is one of the most important metrics when it comes to social media marketing, and video content is the second most used technique to garner these metrics. Followed closely by Live Video streams (which are just going to continue to get more and more common as time goes on).

Video Production Tips: How To Do It The Right Way

Video production may seem like it’s the best way to go about creating a strategy to market your brand, company, or yourself in 2021. But it’s important to understand that you need to do this the right way or else you can end up wasting time and resources. Building a proper video marketing strategy is essential to your success online. So let’s go over a few ways to do this and save you the headache, time, and money that comes along with video production.

Pick The Right Platform For Your Video:

Vertical versus Horizontal Video Cropping

Mobile usage skyrockets exponentially every year and with this comes the rise of vertical video footage. It may amaze you, but people love being able to view a video without turning their phone to landscape mode. This is most apparent on Instagram, where all videos are posted in a vertical format to better fit their user experience (or UX for short).

If you are thinking about creating videos for Facebook or Instagram (as well as many other platforms), it is crucial to take this into consideration when thinking about your overall production strategy.

Interactive Video:

Did you know that only 2% of marketers utilize interactive videos? These types of videos drive an increasing amount of consumer engagement versus the already staggering numbers we’ve seen earlier in this article.

360-degree Video:

A favorite way to utilize this format of video is for live events and concerts. Being able to look around the crowd, and focus on every aspect of the live performance makes the user feel as if they are right there at the event.

Currently, 14% of businesses have claimed to have utilized this platform and 74% have had success when using these videos. If you can find an interesting way to create an interactive or 360-degree video, you will stand out from your competition and provide a more engaging experience for your audience.


Video production has grown to become a powerhouse when it comes to growing customer engagement, brand retention, and growing a follower base on social media. The stats don’t lie, as they project video consumption to continue to rise in 2021. Now is the time more than ever to get your brand into video production. If you require any help with this, Vek Labs is here to help guide you through the process and take your brand or company to new heights.

Andrew Peloso

Founder / Director

Cinematography, Writing, Direction

Andrew founded Vek Labs December 2017 with a clear mandate to bring cinematic visuals to the corporate and documentary space. Prior to Vek Labs, Andrew worked as a designer for over 10 years focusing on UX/UI, branding, editorial and audio production, Andrew lived in Rome, Italy, working as a marketing consultant for a variety of non-profits and institutions; including the Holy See. He is most passionate about seeing video productions and musical scores synthesize into unique stories.